Architect & Hotelex 2025: Construction Innovation Exhibition

The Architect & Hotelex 2025 exhibition showcases cutting-edge innovations in construction, covering materials from foundations, floors, and walls to roofing. The event also highlights products for interior and exterior design in buildings, hotels, homes, condominiums, villas, pool villas, airports, ports, shopping malls, and tourist attractions across the Andaman region.

Business Trends in Phuket 2025

Tourism Recovery and Growth Phuket’s tourism industry is experiencing a significant rebound in 2025. Since the beginning of the year, international visitors from Europe, the Middle East, India, and expatriates from crisis-affected regions have continued to arrive. This growth is supported by government policies and modern infrastructure developments, further enhancing Phuket’s appeal as a global destination.

Investment in Real Estate and Hospitality Projects

Both local and international investors recognize Phuket's potential, leading to the launch of new projects. Luxury real estate and pool villas remain in high demand, attracting significant interest from foreign buyers. Major brands from Bangkok are also expanding their presence in Phuket.

Additionally, Wellness Tourism is a growing sector, with investments in large-scale hospitals, wellness living villas, condominiums, fitness centers, and indoor sports complexes. These developments cater to health-conscious travelers seeking extended stays ranging from one to six months.

Growth of the Renovation and Interior Design Industry

In 2025, the demand for renovation and interior design remains strong, as property owners—both local and international—seek to upgrade their spaces to meet modern standards. The hospitality sector, in particular, is focusing on enhancing guest experiences. The government’s tourism promotion policies have also led to an increase in licenses for boutique hotels, further driving demand for renovations and interior enhancements.

Business Opportunities at Architect & Hotelex 2025

This event serves as a premier networking platform, bringing together manufacturers, importers, and distributors with key decision-makers, including hotel executives, architects, engineers, designers, and procurement teams from hotels and businesses.

Exhibitors will have the unique opportunity to connect directly with industry professionals, explore collaboration prospects, and expand their market reach in Southern Thailand. The event also provides a valuable platform for market research, allowing businesses to identify emerging trends and capitalize on future opportunities in the region.

Public Relations and Advertising

• 1. Advertise and announce the event on NBT Television one week prior to the event, and bring a film crew to record and report during the event days.
• 2. Advertise on Live89.5 Radio (English and Russian languages).
• 3. Advertise on Thai-language radio stations: FM 89.5, FM 88.0, and FM 93.0.
• 4. Advertise on the Phuket News website.
• 5. Purchase online media on YouTube, Facebook, TikTok, Google Search, and create a dedicated YouTube Channel.
• 6. Send Direct Mail to business owners in hotels, restaurants, pubs, bars, cafés, bakeries, and real estate.
• 7. Conduct public relations and Direct Mail campaigns in cooperation with the Southern Chapter of the Thai Hotels Association.
• 8. Conduct public relations and Direct Mail campaigns in collaboration with expat associations and clubs.
• 9. Conduct public relations campaigns in collaboration with tourism associations, hotel associations, TEA, and TCEB.
• 10. Create large cut-out billboards and roadside banners, including a major billboard in front of Central Phuket.
• 11. Create an advertising page on the website: pic-phuket.com/architect.
• 12. Send formal invitations to target groups for the opening ceremony — by hand, post, and online.
• 13. Distribute invitation letters with flyers at club meetings and related events.
• 14. Develop a website showcasing products exhibited at the event, with integration to social media platforms.